The persistence of growth
I build the growth engine for consumer and marketplace businesses.
The paid media and lifecycle programs that bring revenue in, and the attribution that proves which of it worked. I grew Macy’s paid channels to a billion a year in tracked revenue, and helped take Redbubble public.
Landscapes of work
Marketing lead for a dental-supply marketplace, and a contributor to the venture-capital due diligence behind its acquisition. I built the measurement layer the company runs on, then the demand programs on top of it.
Seven years, promoted from Performance Manager to Director. I led Search and Feed Marketing for a global two-sided marketplace at five-billion-product scale, and helped take the company public on the ASX.
Grew attributed revenue to a billion dollars a year across Macy’s paid channels, running a $30M budget and about a third of the company’s search spend.
Previously
The apparatus
The architecture of decisions
Media that compounds
The plumbing behind the numbers
A soft watch, on schedule
I lead growth marketing and the technology under it: the paid media that brings customers in, the lifecycle programs that keep them, and the data plumbing that tells you which of it actually worked. I have run Macy’s search budget, scaled Redbubble’s shopping feeds through its path to a public listing, and now direct marketing at Net32.
The rare part is that I build the measurement myself. I write the SQL, model the attribution, and stand up the ETL, so when a number looks wrong I catch it before it reaches a board deck. I studied computer science engineering, and it shows in how I run a marketing org: fewer opinions, more evidence.
Currently Alongside Net32, I am co-building Emergent Solutions, a fractional CTO and CFO consultancy with an open-source-first go-to-market stack. emergentsolution.com
Let’s compare notes
I am open to senior growth and marketing-technology roles, and to fractional work through Emergent Solutions. Email is best, and I answer everything.