I’m the CMO who writes the SQL, so I catch a bad number before your board does.
Paid media, lifecycle, and the attribution that proves which of it worked. I grew Macy’s paid channels to a billion a year in attributed revenue, helped take Redbubble public, and today I’m interim CMO at Bluethumb, Australia’s art marketplace.
Listen
I’m the CMO who writes the SQL, so I catch a bad number before your board does. Paid media, lifecycle, and the attribution that proves which of it worked. I grew Macy’s paid channels to a billion a year in attributed revenue, helped take Redbubble public, and today I’m interim CMO at Bluethumb, Australia’s art marketplace.
Two minutes with Drew
Who I am, what I build, and the kind of problem that makes me pick up the phone. Two minutes, in my own words.
I’m Drew Brosnan. I’m the CMO who writes the SQL, so I catch a bad number before your board does. Here’s the short version. I run growth marketing and the technology underneath it. The paid media that brings customers in. The lifecycle programs that keep them. And the data plumbing that tells you which of it actually worked. At Macy’s, I grew the paid channels to a billion dollars a year in attributed revenue. At Redbubble, I scaled the shopping feeds by two thousand percent, to tens of millions of products. I built machine-learning bidding before the platforms offered it. I cut more than half a million dollars a year from the martech stack. Then we took the company public. At Net32, I built the company’s first marketing-mix model and lifted brand share of voice twenty-two percent in six months, through an acquisition. Today I’m fractional CMO at Bluethumb, Australia’s art marketplace. The rare part is that I build the measurement myself. I trained as an engineer. I write the SQL, model the attribution, and stand up the ETL. So when a number looks wrong, I catch it before it reaches a board deck. Fewer opinions. More evidence. The problem that makes me pick up the phone? You’re spending real money on marketing and nobody can say, with confidence, which half is working. Or your board is asking a question your dashboards can’t answer. If that sounds familiar, get in touch. I’m open to senior marketing roles and to fractional or interim CMO work. Everything is at drewbrosnan dot com, and I read every message myself.
Landscapes of work
Interim CMO for Australia’s art marketplace: monthly spend scaled from $100K to $400K through the holiday peak, with AI-personalized creative lifting conversion about 20%.
I ran marketing for a dental-supply B2B marketplace through 33% annual revenue growth and the venture diligence that ended in its acquisition by Riverside Partners.
Seven years scaling an artist marketplace through its public listing, with search and feed campaigns grown to roughly 40% of daily gross transaction value.
A team of three, $30M a year in spend, and attributed revenue grown 10% to $1B for 2015 across search, display, retargeting, and product listing ads.
Previously
The apparatus
The architecture of decisions
Media that compounds
The plumbing behind the numbers
The machine in the studio
A soft watch, on schedule
I lead growth marketing and the technology under it: the paid media that brings customers in, the lifecycle programs that keep them, and the data plumbing that tells you which of it actually worked. I have run Macy’s search budget, scaled Redbubble’s shopping feeds through its path to a public listing, directed marketing at Net32 through its acquisition, and serve as interim CMO, on a fractional basis, for Bluethumb, Australia’s art marketplace.
The rare part is that I build the measurement myself. I write the SQL, model the attribution, and stand up the ETL, so when a number looks wrong I catch it before it reaches a board deck. I studied computer science engineering, and it shows in how I run a marketing org: fewer opinions, more evidence.
Currently Alongside Bluethumb, I am co-building Emergent Solutions, a fractional CTO and CFO consultancy with an open-source-first go-to-market stack. emergentsolution.com
Let’s compare notes
I am open to senior marketing roles and to fractional or interim CMO work. Email me, or find me on LinkedIn. I answer everything.